by celia | Apr 4, 2013 | healthcare professionals, patients
Empathy. It’s something all of us would agree is a valuable—and often missing—component of care. So when a prominent medical institution makes an ideal of empathy the central subject of a PR campaign, the result is a powerful short video. The institution in question... by celia | Mar 11, 2013 | healthcare professionals, patients
Doctors caring for patients facing incurable illness often feel pressure to come up with a “miracle” treatment. But what if what those patients really hope for is far more achievable than this? In a previous post I responded to the human side of doctoring:... by celia | Feb 21, 2013 | healthcare professionals, patients
“There’s almost always, in every medical circumstance, one more thing we can try,” says Dr. Julie Bynum. But less often do we talk openly about whether it’s worth trying. Dr. Bynum is a gerontologist at Dartmouth’s Geisel School of Medicine and...